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B-School Research Briefs - BusinessWeek (blog)
B-School Research Briefs BusinessWeek (blog) Jacob Hirsh of the University of Toronto's Rotman School of Business, Sonia Kang from the University of Toronto, Mississauga, and Galen Bodenhausen of Northwestern University's Kellogg School of Management conducted the study. |
Marketing Is More Effective When Targeted to Personality Profiles, says new ... - Exchange Morning Post (press release)
Marketing Is More Effective When Targeted to Personality Profiles, says new ... Exchange Morning Post (press release) “While persuasive messages are often targeted toward specific demographic groups,” says study author Jacob Hirsh, from the University of Toronto's Rotman School of Management, “we wanted to see whether their effectiveness could be improved by targeting ... |
Author Richard Florida to Serve As a Senior Visiting Fellow for ULI - Citybizlist Real Estate
Author Richard Florida to Serve As a Senior Visiting Fellow for ULI Citybizlist Real Estate Florida, senior editor for The Atlantic and director of the Martin Prosperity Institute and Professor of Business and Creativity at the University of Toronto's Rotman School of Management, is one of the world's leading thought leaders on global trends, ... |
Harper's Labor Hardline No Boon for Business - BusinessWeek
Harper's Labor Hardline No Boon for Business BusinessWeek The new board at Canadian Pacific “has a mandate to come in and improve costs, of course they will look at all areas, but labor is one of them,” said Anil Verma, a professor of industrial relations at the University of Toronto's Rotman School of ... |
Authenticity key to Halifax's future success - TheChronicleHerald.ca
 TheChronicleHerald.ca | Authenticity key to Halifax's future success TheChronicleHerald.ca The author and professor at University of Toronto's Rotman School of Management has been called “the Bono of urban philosophers.” He spoke to The Chronicle Herald's John DeMont by email before making the keynote speech at a Greater Halifax Partnership ... |